A new era for football. A new club for London.

While at HeyBigMan!, I worked with Nike London and Pro Direct Soccer to help shape the inaugural brand identity for London City Lionesses, London’s first independent professional women’s football club.

I contributed to the development of the club crest, exploring and refining badge concepts that would establish a strong and distinctive presence from day one. I was also involved in the design and visual mockups of the first season home and away kits, ensuring the identity translated confidently into performance apparel. In addition, I supported the creation of the brand guidelines that defined how the visual system would live across digital, print and promotional touchpoints.

The ambition behind the club was clear. To embody the essence of London itself. Diverse, inclusive and liberal, yet resilient and ambitious. The identity needed to reflect a new era in women’s football while positioning the club as a future global force, rooted firmly in the culture and character of the city.

Contributing to a project that established the visual foundations of a new professional football club was a defining early experience in my career and remains one of the most significant brand launches I have been part of.