Year of Return explored a reimagined visual identity for the Year of Return, Ghana 2019 campaign.

The project examined how the existing brand could be strengthened, from its core identity and logo system through to digital applications and wider campaign assets. Beyond refinement, I expanded the scope to consider how a more cohesive and culturally resonant visual system could better communicate the campaign’s purpose across platforms.

At its heart, the campaign encouraged members of the global African diaspora to reconnect with Ghana, both physically and spiritually, marking 400 years since the first enslaved Africans were taken to the Americas. My approach focused on expressing that message through vibrant, contemporary visuals rooted in Ghanaian culture, symbolism and pride.

As a Ghanaian designer, the work was deeply personal. It became an opportunity to contribute creatively to a narrative of return, progress and national advancement. The project went on to receive the Raising Awareness Award from Onespacemedia, and remains one of my most recognised and meaningful pieces to date.