GRAPHIC DESIGN, BRANDING, CREATIVE DIRECTION

Year of Return, Ghana 2019 - Campaign

My Final Major Project explored the rebranding of the ‘Year of Return, Ghana 2019’ campaign. I focused on taking their brand and investigating how the identity could be improved, from existing visual assets such as the logo design to the website design, but expanding the project to develop other assets that would be necessary to convey and promote the campaign’s message.

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As a designer, I wanted to help deliver the message of the campaign through visual communication. This campaign encourages many Ghanaians around the world to come and return to Ghana in both mind and in spirit, committing to the progress and advancement of the country also. As a Ghanaian myself, the project was important to help commit to the progress of the country and give the campaign something more colourful and vibrant than what was currently seen, connecting more to the audience and references in Ghana.