Role: Graphic Designer
Client: Desturi Safari X One Space Media
In collaboration with the creative agency One Space Media, I was challenged to create the brand identity for Desturi Safari—a travel company offering bespoke holidays across Africa. The name Desturi comes from Swahili, meaning “custom journey,” and it set the tone for the entire project.
I wanted the identity to feel like an invitation: a balance of adventure and discovery, woven together with curiosity, comfort, and a sense of ease. The visual language reflects the duality of safari travel—excitement and exploration paired with refinement and well-being. The result is a confident, sociable, and elegant aesthetic that captures the spirit of Desturi Safari and its promise of unforgettable journeys.