The Dwell App helps users grow in the likeness of Christ by translating ancient spiritual practices into modern, accessible experiences—rooting technology in Tradition.
For the ‘Attend’ Lenten campaign, I designed a landing page, email newsletter, and social posts to guide users through a season of reflection and renewal. The challenge was to translate the reverence of Lent into a contemporary digital experience—inviting participation without losing depth or authenticity.
I focused on clarity, calm, and cohesion: serene palettes and refined typography created a meditative rhythm, while layouts guided users thoughtfully through content. Each touchpoint was designed to feel unified yet native to its platform, from scrollable landing pages to shareable social posts.
The campaign successfully connected tradition and innovation, offering users a meaningful, approachable digital experience that encouraged reflection and engagement during Lent.