This project explores a rebrand concept for Revolut, the digital banking platform known for instant payment notifications, international money transfers, and fee-free global spending. The aim was to reimagine Revolut’s visual identity in a way that reflects its position as a forward-thinking, accessible, and globally connected financial service—while making the brand feel more personal and relatable to its audience.
My process began with an in-depth analysis of the brand’s existing identity and market perception, identifying its strengths—innovation, speed, and accessibility—while also recognising the opportunity to create a warmer, more human-centred identity. To achieve this, I incorporated more people-focused photography to showcase the diversity and everyday experiences of Revolut’s users, grounding the brand in real-life connections.
Design choices centred on refining typography for clarity and authority, while introducing a versatile colour system that balanced professionalism with approachability. To further emphasise accessibility and individuality, I integrated hand-drawn elements—such as arrows and circle highlights—into the visual system. These subtle, organic touches brought a sense of personality and immediacy, complementing the polished geometric precision of the reimagined logo.
The resulting concept positions Revolut not only as a powerful financial tool, but as a brand that feels approachable, human, and connected to its users’ lifestyles. This balance of clean, modern design with expressive, personal details demonstrates how visual identity can bridge trust, creativity, and relatability in the fintech space.