For the release of Syre: The Electric Album, the second extended play by Jaden Smith, I created a promotional poster that captured the project’s vibrant and experimental energy. Central to the design was a custom logo wordmark, developed as a modern extension of the visual language established in Smith’s 2017 debut studio album, Syre.
My process began with analysing the album’s aesthetic and sound—an eclectic fusion of electric tones and atmospheric textures—which informed both the colour palette and typographic choices. The poster design balances bold, eye-catching composition with subtle details that reflect the artist’s evolving identity.
The final artwork resonated strongly with audiences online, gaining significant visibility and positive reception across social media platforms such as Twitter and Instagram. This project demonstrates my ability to translate music and cultural identity into compelling visual communication that engages and excites a digital audience.